Sexual health and SexTech

Sexual health podcast placements, said plainly.

Sexual health podcast placements give SexTech and sexual health founders a channel where they can talk about sex accurately and at length. Wellness Marketing Reports books these founders on shows with education receptive audiences, and in one 12 month program podcasts became a revenue channel for a patented sexual health device brand.

Last updated: November 2026

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How do sexual health and SexTech founders get on podcasts?

They pitch hosts whose audiences are receptive to sexual health education, with an angle that teaches listeners something. Guest interviews do not go through ad platform review, which is why they work when paid ads get rejected.

Wellness Marketing Reports found 14 of the 63 companies it interviewed use podcasts as a key channel, citing education receptive audiences and no censorship.

Case study

Podcasts inside a 12 month sexual health device program

The brand

A patented sexual health device

Wellness Marketing Reports worked with a patented sexual health device brand starting in February 2025. Podcast placements ran alongside outreach to doctors and clinics, Klaviyo newsletters and flows, and wholesale.

The result

Growth went from 28.3% to 63.4%

Year over year revenue growth had stalled at 28.3%, then reached 63.4% in the first full year of the partnership, a 2.24X acceleration. Podcasts appear as one of the revenue channels in that year, alongside wholesale, Klaviyo newsletters, Klaviyo flows, and doctor recommendations.

The founder's voice

New audiences, reached directly

Podcast placements reached and educated new audiences directly through the founder's voice on uncensored channels. New affiliates also referred the brand to their patients, social followers, and podcast listeners.

The measurement

Revenue, not reach

Revenue attributed to managed channels was measured using a post purchase survey plus Shopify data. These are Wellness Marketing Reports' own reported figures, not an independent audit.

Pairing

Podcasts and doctor outreach work together

Sexual health products often sell through clinicians as well as directly. In the device program, doctor outreach produced interested doctors, booked sales calls, new affiliates, and clinics interested in direct sales, while podcasts gave those prospects and patients a credible way to hear the founder.

Compare the channels side by side in podcasts vs paid ads, or see the FemTech version of this page at FemTech podcast placements.

Part of the guide to podcast placements for founders.

FAQ

Questions founders ask first

Can sexual health and SexTech brands get booked on podcasts?: Yes, and podcasts are one of the few channels where those founders can speak plainly. Wellness Marketing Reports placed the founder of a patented sexual health device brand on podcasts as part of a 12 month program that also included doctor outreach, email, and wholesale. Podcasts appear as a revenue channel in that brand’s final year.
Are podcasts really uncensored?: Podcast guest interviews are not run through the ad approval systems that Meta, Google, and TikTok use, so founders can discuss topics those platforms restrict. Each host still sets their own standards, which is why show research matters. Wellness Marketing Reports looks for hosts whose audiences are receptive to sexual and women’s health education before pitching.
What results have your podcast campaigns produced?: In a 12 month program for a patented sexual health device brand, podcast placements ran alongside doctor outreach, email, and wholesale. Since the partnership began in February 2025, year over year revenue growth accelerated 2.24X, from 28.3% to 63.4%. Podcasts were one of the channels contributing revenue in that year.
How do you know a sale came from a podcast?: The main tool is a post purchase survey asking buyers where they heard about the brand, combined with store data. Wellness Marketing Reports uses this method in its case studies, including revenue attributed to managed channels in the sexual health device brand program. Self reported surveys are an estimate, so trends matter more than single orders.
What if hosts decline because of the topic?: Some hosts will decline sensitive topics, and that is normal. Wellness Marketing Reports reduces it by researching shows whose audiences are receptive to health education before pitching, and by framing pitches around what listeners learn. A decline is usually a signal about show fit, not about the founder.
Who should not use podcast placements?: Podcast placements are a weaker fit if the founder does not want to be interviewed, if the brand needs immediate sales volume this month, or if paid ads already work without restriction for the category. In those cases, email, creator partnerships, or paid acquisition may deserve budget first. Wellness Marketing Reports can advise which channel to start with.

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