Part 1
Host research
Build a list of shows whose listeners match the brand's buyers and whose hosts are open to frank health education. For censored categories this step does the most to prevent wasted pitches and awkward interviews.
Podcast outreach agency
Podcast outreach that ends in sales, not just replies.
A podcast outreach agency researches hosts, pitches a founder as a guest, and follows up until interviews are booked. Wellness Marketing Reports runs podcast outreach for FemTech and sexual health founders and tracks every stage, from the first positive host reply to sales attributed to podcasts through a post purchase survey.
Last updated: November 2026
What does a podcast outreach agency actually do?
It does the research, pitching, and follow up that turn a list of podcasts into booked interviews. That is most of the work in podcast placement, and it is the part founders rarely have time for.
Wellness Marketing Reports already runs outreach for a living: its B2B outreach turns cold lists of doctors, clinics, and partners into booked calls. Podcast outreach applies the same discipline to hosts.
Anatomy
The four parts of podcast outreach
Part 2
The pitch
Lead with what the host's audience will learn, not with the product. A FemTech founder pitching "what most people get wrong about hormone health" gets further than one announcing a launch.
Part 3
Follow up and booking
Most bookings come from consistent, polite follow up. Replies are logged, interviews scheduled, and the founder is briefed before each recording.
Part 4
Tracking
Wellness Marketing Reports tracks positive host replies, interviews booked, interviews completed, and sales attributed to podcasts through a post purchase survey. Reporting ties the channel back to revenue.
Example timeline
What podcast outreach looked like from week 1 to month 14
Milestones from one podcast outreach campaign reported by Wellness Marketing Reports. These are the business's own reported results.
| Point in campaign | What was tracked | What happened |
|---|---|---|
| Week 1 | Host replies and bookings | Positive replies from podcast hosts, and an interview already on the books |
| Month 14 | Replies, completed interviews, sales | More host replies, completed interviews, and sales from podcasts according to the post purchase survey |
The lesson is that outreach starts fast and compounds slowly. Replies can arrive in the first week, while the revenue effect builds as episodes accumulate and stay searchable.
Fit
Why use a podcast outreach agency that knows censored health?
Generalist outreach can work well for unrestricted products. For sexual health and women's health founders, the difference is knowing which hosts welcome the topic and how to frame it. Wellness Marketing Reports' 2025 white paper found 30% of the 63 companies interviewed cite educational content and trust building as the most effective way to reach customers, which is what a good interview delivers.
If you would rather start with a different channel, the channel comparison lays out the alternatives on equal terms.
Part of the guide to podcast placements for founders.
FAQ
Questions founders ask first
- Is podcast outreach the same as podcast placement?
- They are two halves of the same job. Podcast outreach is the research and pitching work: finding hosts, writing pitches, and following up. A podcast placement is the result, a confirmed interview. Wellness Marketing Reports runs both and tracks positive host replies, booked interviews, completed interviews, and sales attributed to podcasts over time.
- Who writes the pitches to podcast hosts?
- Wellness Marketing Reports writes and sends the pitches as part of its outreach work, using story angles agreed with the founder. Pitches are built around what the host’s audience gains from the conversation rather than a product announcement, which is how education focused hosts tend to judge guests.
- How do you choose which podcasts to pitch?
- Shows are chosen where the founder’s ideal customers are already searching for solutions like theirs. That means weighing audience fit and openness to frank health education above raw download counts. Wellness Marketing Reports draws on its interviews with 63 sexual wellness and women’s health leaders to judge which audiences tend to respond.
- What if hosts decline because of the topic?
- Some hosts will decline sensitive topics, and that is normal. Wellness Marketing Reports reduces it by researching shows whose audiences are receptive to health education before pitching, and by framing pitches around what listeners learn. A decline is usually a signal about show fit, not about the founder.
- How fast can a founder land a first interview?
- It can start quickly. In one podcast outreach campaign shared by Wellness Marketing Reports, positive host replies and a booked interview came in week 1. Timing varies with the founder’s story, host schedules, and how specific the target audience is, so treat that as one example rather than a guarantee.
- How much of the founder’s time does it take?
- Most of the work, including research, pitching, and follow up, is done for the founder. The founder’s time goes into an intake conversation, reviewing story angles, and recording the interviews themselves. Exact time depends on how many interviews are booked, so ask Wellness Marketing Reports for an estimate based on your goals.